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The older we grow, the more important personal grooming becomes. Men and women of the modern era need not only look their best but should smell their best as well. 


However, growing up in Singapore has always been an expensive journey for young adults. F&F was founded upon the idea of equipping men and women with an affordable source of personal style. F&F establishes itself as a dependable source for authentic and affordable luxury items. We do so by minimising unnecessary costs and passing on these savings to our customers.


We strongly believe that looking good and smelling nice should not come at a high price.




To empower every man and women in Singapore to look and smell nice, without them having to pay a high price.




To market authentic luxury goods for men and women at affordable prices. We do our utmost to keep our prices at fair levels below retail prices.